Consumers applaud the Three Crowns for the Give Your Heart campaign.
Consumers across Nigeria applauded Three Crowns Milk, the iconic low-cholesterol brand and heartfelt friend of FrieslandCampina WAMCO, for the Give Your Heart Out campaign that delighted audiences throughout the holiday season.
Three Crowns raised the bar on consumer enthusiasm in a unique and distinctive way last December with a campaign to make consumers feel valued, especially mothers, the heart of the home and family, for their efforts throughout the year.
At the end of the campaign, all the women who have won the Mom of the Year campaign over the years, as well as many other moms and consumers, were generously rewarded for their participation in the campaign.
These include, but are not limited to, Ms. Chinwe Okoroaphor (Delta State), Ms. Abigail Oluwasegun (Lagos State) and Ms. Kafayat Salami (Oyo State). These were the 2019 Mom of the Year winners. Others: Ms Halimot Akande (Ondo State), Ms Olayemi Oladosu (Lagos); the winners of the “Give Your Heart” campaign, as well as the winners of the “Mom of the Year” campaigns from 2015 (when the campaign started) to 2018, as well as many other consumers of this brand of milk throughout Nigeria.
Special thanks to Three Crowns for their consistent consumer-focused campaigns, especially the Give Your Heart Out campaign. Ms Mary Okafor (Imo State) said, “I am truly honored to have the opportunity to publicly applaud the Three Crowns once again for this campaign.” His efforts throughout the year were rewarded with a Christmas gift box.
Speaking in the same way, Ms. Joyce Akande (Lagos State) said that the Christmas gift box and the personal message that came with it drove her crazy. According to her, “The gift box and accompanying message were very unexpected. They literally blew me up. My compliments to the brand, the team and the whole company. They have been consistent over the years; and they must continue to do so. Their consumer base can only grow. “
Alhaja Tawakalitu Ahmed from Qwara State, nominated by her daughter for the Give Your Heart campaign, expressed enthusiasm when she received a call asking to expect a Christmas present. As she explained, “I was really shocked to receive the Three Crowns gift box and a personal message from my daughter who appreciated my efforts to put food on the table for my family. My daughter also did not expect my name to be chosen because she thought that some of these campaigns were fabricated. No doubt it opens my eyes and builds trust in me and my family. ”
For her part, Hajiya Halima Ahmad of Kano said: “I am just in love with the Three Crowns; everything they do comes with health, well-being, recognition and celebration of the mother. No other brand does this in Nigeria. The brand has won my love and devotion forever! “
It should be remembered that while Christmas and New Years were greeted with enthusiasm despite the rage of the coronavirus pandemic that defined 2020, Three Crowns milk raised the bar on consumer enthusiasm with the Give Your Heart campaign, which recognized every mother was rewarded and honored year round. like the “Heart of the House”. It was an unforgettable December for moms and other consumers.
For her part, Omolara Banjoko, Marketing Manager, Three Crowns, expressed her organization’s gratitude to all mothers and other consumers in Nigeria, not only for their participation in the campaign, but also for their continued loyalty to Three Crowns.
According to him, “We always recognize and appreciate the fact that moms are always loaded with physical and emotional responsibilities, and sometimes they are not appreciated for their efforts.
Three Crowns will not cease to be the only brand that cares about the well-being of moms, recognizes that moms are the heart of the house, and will continue to support every mom’s heart so that she can maintain a family rhythm. “
Three Crowns is one of the leading Nigerian dairy brands at FrieslandCampina WAMCO, Nigeria’s leading dairy company for over 60 years. The company believes that milk is an essential nutrient for everyone. Three Crowns, a leading low cholesterol milk producer in Nigeria, has been feeding mothers and their families the essential vitamins and minerals that support their well-being for over 30 years.
Three Crowns is the first milk brand to take care of mothers and recognize the important role they play in the family. The brand recognizes that when they take care of mothers as primary caregivers, it positively affects the care they provide for their families. Thus, the brand has set itself a patriotic goal – to encourage women to eat and lead a healthy lifestyle, thereby making their families happy.