The world’s largest circus has begun a reboot
The Russian state circus company (Rosgoscirk) has been criticized several times, with frequent leadership changes and scandals indicating that something was amiss in the circus kingdom. However, with the arrival of Vladimir Shemyakin and his team, Rosgoscirk began to radically renew itself. The worn-out infrastructure is being modernized – repairs and reconstruction of circuses are routinely carried out throughout the country.
The creative component of the circus company has found a new breath. This year 12 premieres will be presented to the audience. As noted by the deputy director of the Rosgoscirk Elizaveta Hamburg: “In the history of the Rosgoscirk there has never been such a powerful creative team to come in and simultaneously carry out such a powerful creative reboot.”
The coronavirus pandemic has hit the circus industry around the world hard. The famous Circus Dusoleil went bankrupt and closed. Some Canadian artists have now moved to Russia to work. The crisis showed that the state-owned enterprise is more resilient when the economy is stormy. Rosgoscirk is the largest circus company in the world. In June this year, by the decision of the Russian government, the state-owned company was included in the number of strategic enterprises. And this is quite logical. After all, Rosgoscirk is about 50% of the entire circus industry in the country. The company unites 38 circuses, 5 tent circuses, more than 1,500 artists, more than 1,000 animals, 3,500 employees.
Rosgoscirk is still waiting for permission to open circus arenas. Losses from downtime, according to General Director Vladimir Shemyakin, amount to about 10 million rubles a day. However, Rosgoscirk is preparing premieres and renovating circuses in order to attract more viewers in the new season. Vladimir Shemyakin is a crisis manager and sets the task of making the enterprise profitable. Gone are the days when circuses and other cultural institutions were subsidized by the state. Now the market of mass entertainment is fiercely competitive, and Rosgoscirk must respond to the demands of the time.
The new creative team of the Russian State Circus is experimenting with new formats, a synthesis of various genres, and the attraction of theater directors and singers to cooperation. Modern technologies for decorating circus performances are rapidly gaining popularity with the public all over the world, and the Russian circus has room to develop.
The Soviet circus has won worldwide recognition largely due to the innovative approach of artists and directors to circus art. Today their numbers and reprises have become classics. But if the stars of the Soviet circus began their careers in our time, they would surely surprise everyone with new original solutions. The continuity with the work of the masters, which the Russian State Circus considers one of its main advantages on an international scale, lies in innovation and a creative approach to the profession.
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